A creator's giveaway is not decided by the prize. It is decided by the question three people will ask in the comments: was this actually random? A community that has watched arranged giveaways go by — and they all have — reads the winner announcement with suspicion.
What builds trust, in order
Publish the proof, not the name. The certificate states the post, the date, the number of entries kept and the winner, and anyone can open it. The link goes in the announcement caption. The doubters check and go quiet; everyone else does not even need to click, because the link being there is the point.
Show the draw. The announcement video is the most-watched post of the whole giveaway, because it lands at the moment everyone is waiting. A story with a first name wastes that audience.
Say how many people entered. The certificate does that for you, and it is what makes the next giveaway bigger: your community sees there was real competition and that entering was worth it.
The free plan lasts longer than you would think
One draw a week, one winner, unlimited entries, no card, certificate included. For a creator running a giveaway a month or a quarter, that is the right plan, and saying so is more useful than selling a subscription nobody needs.
Pro at €9.99 becomes relevant when you move to several giveaways a week, when you want multiple winners — up to a hundred — when you take brand deals that require their colours on the animation, or when you want to message winners without leaving the app. The pricing page has the detail.
The mistake that costs most
Requiring friends to be tagged in the comments. It is the most common creator mechanic, and Meta's rules forbid it as a condition of entry, along with sharing to a personal timeline. Enforcement runs as far as removing the page.
Asking for a comment, on the other hand, is allowed — which is why that mechanic dominates.
What Lukky will not do for you
It does not choose your prize, and the prize is still what decides how many people enter. It covers neither TikTok nor YouTube: if that is where your audience actually is, you need another tool, and the comparisons say which ones cover them.
It also does not collect email addresses. A comment gives you a handle, and a handle disappears the day the platform decides your reach should be smaller. Creators who have been through one algorithm change usually run a list somewhere too, and a comment giveaway is not how you build one.
FAQ
- How many giveaways does the free plan allow?
- One draw a week, with one winner and unlimited entries, certificate included.
- Do I have to pay to get the certificate?
- No. It is issued on every plan, the free one included.
- Can I ask entrants to tag two friends?
- Meta forbids it as a condition of entry. Asking for a comment is allowed.
- Can I have several winners?
- One on the free plan, up to a hundred on Pro.
Updated on August 28, 2026