Mechanics, timing, rules and prize draws — from the people who run the draws.
UGC Contest Ideas That Leave You Something
A UGC contest asks entrants for a photo or a video instead of a comment, and trades entry…
6 min read
Growing Followers With Giveaways, and Keeping Them
A giveaway is the fastest way to add followers and one of the worst ways to keep them — unless…
5 min read
Giveaway ROI: The Seven Numbers Worth Tracking
A giveaway is judged on seven numbers, all read thirty days after the draw rather than the…
6 min read
Meta's Promotion Guidelines, in Plain English
Meta allows giveaways on Instagram and Facebook under three conditions: you run the whole thing…
5 min read
Random Winner Generator: Which Kind You Need
A random winner generator picks one entry out of many, and there are four kinds that differ by…
6 min read
12 Days of Giveaways: The Format That Survives
Twelve days of giveaways is one post a day from December 13 to 24, each with a prize, rising…
6 min read
How to draw a winner from the comments on a post, and how to prove to your audience that the draw was genuinely random.
Running an Instagram giveaway end to end: the prize, the entry mechanic, the rules, and what to do with entrants afterwards.
Facebook's own rules, the one most giveaways break, and why the platform often converts better for a local business.
Christmas, Black Friday, Halloween: when to launch each seasonal giveaway, and the calendar that works backwards from delivery.
What US sweepstakes law and Meta's promotion guidelines actually require of a giveaway.
Growing an audience with a giveaway without losing it the week after, and turning entrants into customers.
What our data on 2.3 million draws says about the giveaways that work — measured, with sample sizes.
