Lukky for brands and ecommerce

The mechanic. Meta's rules forbid requiring a share to a personal timeline, or tagging friends in a post, as a condition of entry. Plenty of brand giveaways rest on exactly that. Enforcement runs from removing the post to removing the page, which is a serious incident when the page is a sales channel.

The rules. A published set of official rules is expected wherever the giveaway runs, and required as soon as you collect personal data. The rules generator drafts a first version from a description of your giveaway.

The challenge. This is the underestimated one. An entrant writing publicly under a brand's post that the draw was rigged costs more than the prize. The certificate is the answer: post, date, entries kept, winner, readable by anyone.

The app is native and approved by Meta: official Instagram and Facebook sign-in, no password stored, entries read through the official APIs. Filters apply your rules before the draw — one entry per person, internal accounts excluded — and the certificate states how many entries were kept.

On the Pro plan, one draw covers an Instagram post and a Facebook post together, which avoids the classic case of two winners where the rules announced one. Animations take your brand colours. The pricing page has the detail.

It collects no customer data. An Instagram comment gives you an account handle, not an email address you can use later. If list building is the point of the giveaway, you need a page with an entry form, and the comparisons explain who does that.

It also has no instant-win, quiz or wheel mechanics: those belong to promotional platforms, not to comment draws.

What you are really arbitrating is what the giveaway has to return. A form gives you addresses and no reach; a comment giveaway gives you reach and no addresses. Brands that do both across a season are not confused — they are using two tools because they have two objectives.

Not the mechanic, and not the rules. It is announcing the winner with nothing attached. A brand post carries more scrutiny than a creator's, and an unanswered accusation sits under it permanently, visible to everyone who finds the post afterwards. Publishing the certificate link in the announcement caption costs nothing and closes the question before it is asked.