Lukky for local shops

A voucher posted out brings nobody in. A prize collected in the shop brings the winner in, usually with someone else, usually on a Saturday, and they rarely leave with only the prize.

The same logic decides the prize itself: something you actually sell, at its real price, named in the post. A vague prize attracts giveaway hunters who will never come back; a specific one attracts people who already wanted to buy it.

Time is the real constraint in a shop, not budget.

Posting a photo of the prize with the rules: five minutes. Letting it run seven to ten days, doing nothing. On draw day, opening the app, choosing the post, drawing: two minutes. Posting the video of the draw and the certificate link: three minutes.

Ten minutes in total, spread over ten days. No platform to configure, no page to build, no form to proofread.

One draw a week, one winner, unlimited entries, no card, certificate included. For a shop running a giveaway a month or once a season, there is no reason to pay.

Pro at €9.99 only makes sense if you move to several giveaways a week or want multiple winners. The pricing page sets out the difference.

Requiring a story share or a friend tag to enter. Meta's rules forbid it, and enforcement can reach removing the page — the same page that is your shop window.

Announcing the winner with no proof. In a neighbourhood, the rumour that a giveaway was fixed travels faster than the post. The certificate can also be printed and pinned up by the till: it costs nothing and nobody does it.

Drawing too late. A giveaway announced on a Tuesday and drawn the following Friday keeps its audience. Three weeks later, entrants have forgotten they entered, and the winner takes days to reply.

Running it when the shop is closed. Draw on a day you are open, and say in the announcement when the prize can be collected. A winner who reads their name on a Sunday evening and cannot come in until Wednesday loses half the excitement, and you lose the visit you ran the giveaway for.