Comparing Lukky and Gleam starts with saying they do different jobs. Gleam is a campaign platform: you embed a widget on a page, entrants complete actions inside it — follow an account, join a newsletter, refer a friend — and Gleam counts the entries. Lukky reads the comments on an Instagram or Facebook post and draws a winner from them.
Why the comment-limit row says "does not do this"
Because Gleam never reads a comment. Entries arrive through the widget, not through the comment thread on your post. Putting a number in that cell would imply a comparison that is not happening.
It is the most structural difference between the two, and on its own it settles most cases. A "comment to enter" giveaway on Instagram cannot be run with Gleam. An email-acquisition campaign with referral mechanics cannot be run with Lukky.
The practical consequence is about reach. Comments are what makes a post circulate: every one of them is a signal Instagram counts. A widget on your own website collects better data and generates none of that. Which of the two you need depends on whether you are buying attention on social or contact details for later.
The line to read carefully
Gleam's home page says: "Random Draw or Hand-Pick All Your Entries", and calls every result auditable either way. The organiser may therefore choose the winner by hand instead of drawing one.
That is not a flaw. For a photo contest, picking the entry you like is the whole point. But it is a different promise from a random draw, and anyone comparing the two should know it. Lukky offers no such option: the result is drawn at random, and the certificate attests to that.
The prices, as published
Gleam sells its products separately: Competitions from $29 a month, the full package at $119. A free account covers the basic Competitions features.
Lukky is €9.99 a month or €39.99 a year, with one free draw a week. The pricing page has the line-by-line detail. The gap reflects the difference in scope: Gleam sells a marketing platform, Lukky sells a certified draw.
Who should take which
Take Gleam if your giveaway is a multi-action campaign, if you want to collect emails, if referrals are part of the mechanic, or if you run Twitch and Discord communities.
Take Lukky if your giveaway lives in the comments of an Instagram or Facebook post, if you want a random draw with a certificate, and if embedding a widget on a website makes no sense for you.
Lukky and Gleam, point by point
Every value is quoted as published, with the page it was read on and the day it was read. A criterion Gleam does not publish is marked as such rather than dropped from the table.
| Criterion | Lukky | Gleam |
|---|---|---|
| How it reads the comments | Native app, official Meta authorisation, no password Checked on Aug 28, 2026 | Embeddable widget; entrants complete actions inside it Checked on Aug 28, 2026 |
| Networks covered | Instagram, Facebook Checked on Aug 28, 2026 | Instagram, Facebook, X, YouTube, TikTok, Twitch, Discord, Spotify Checked on Aug 28, 2026 |
| Published entry price | 9,99 €/month or 39,99 €/year Checked on Aug 28, 2026 | $29/month (Competitions); $119/month for the full package Checked on Aug 28, 2026 |
| What the free tier allows | 1 draw a week, 1 winner, unlimited entries, no card Checked on Aug 28, 2026 | Free account with basic Competitions features Checked on Aug 28, 2026 |
| Proof of the draw | Public timestamped certificate Checked on Aug 28, 2026 | Random draw, leaderboard or hand-picked entry; results called auditable Checked on Aug 28, 2026 |
| Filters | Duplicates, excluded accounts, required mentions Checked on Aug 28, 2026 | Entries verified with each platform before being counted Checked on Aug 28, 2026 |
| Comment limit | Unlimited entries Checked on Aug 28, 2026 | Does not do this Checked on Aug 28, 2026 |
| Platforms | iOS, Android Checked on Aug 28, 2026 | Web Checked on Aug 28, 2026 |
What Gleam does better
- check Eight networks, including Twitch, Discord and Spotify, against Lukky’s two.
- check Entries are verified with each platform before being counted.
- check Bonus entries for referrals, which turn each entrant into a recruiter. Lukky has nothing like it.
- check A widget you can embed anywhere, with leaderboards and submissions.
FAQ
- Can Gleam draw from Instagram comments?
- No. Entries come through a widget you embed on a page, not from the comment thread on a post.
- Is Gleam free?
- A free account covers the basic Competitions features. The first paid tier is $29 a month. Checked 28 August 2026 on their pricing page.
- Is the Gleam winner really random?
- It depends what the organiser chooses: Gleam offers a random draw, a leaderboard and manual selection. Lukky only draws at random.
- Can you use both?
- Yes, and some brands do: Gleam for acquisition campaigns on their own site, Lukky for comment giveaways on social.
Updated on August 28, 2026